ARJUN

hai friends this My new Blog About Films....Kindly Just Read it and give Your Responds

A lot of low budget trailers suffer from wanting to put too much information in the allotted time. Don’t get bogged down trying to explain everything from A to Z, that’s the film’s job. (I know, there is a common gripe that trailers show too much but that’s an entirely different blog post)

The best way to do this is to choose a story through line for your trailer, which, shock horror, may not be the story you originally thought it was, but that’s ok, it’s marketing, you’re looking for the best way to get an audience. All films have their strengths, so play to them.

Filmmakers are often precious of their own work and find it tough to choose what is the best part of their story. That’s why getting a third party to cut your trailer or promotional material is often the best way to go. Now, if you don’t have that connection or can’t afford to pay someone to do that, then it’s up to you. But you have to be ruthless.

I would say the simplest approach is to think of the trailer as a visual synopsis.

Approach it as though you’re writing a synopsis or at very least a logline, then build around that.

So, here are some basic tips for creating this, these are fairly generic and I feel are pretty common for most genres:

• Choose the story through line and stick to it.
• Don’t introduce too many motifs or characters choose whose journey it is – if you’re fortunate to have a known performer, albeit in a minor role, utilise that fact.
• Don’t name check people who nobody knows.
• Know the end, the theme and feeling you want to leave the viewer with.
• The trailer doesn’t have to be as linear as the film – often better if it isn’t.
• Don’t have random moments that come out of nowhere – sounds contradictory to the above point but you can put scenes in any order as long a the through story is being followed, don’t be afraid of mixing it up.
• Writing copy (the voice over or captions) is tough, unless you have a way with words, don’t try and be too smart, serve the film rather than attempting to be clever with you words. The copy should encapsulate your through line story and can be helpful to skip through this. However, if you don’t need copy, don’t use it. If the film is strong enough let it do the talking.
• Stick with simple graphic captions – often the best way if you’re not graphically skilled.
• Voice over is not a must, and bad VO can alienate the viewer (don’t cheapen it with a fake American accent, if you’re a Brit and can read the lines, be a Brit, just be confident. Failing that, stick with captions)
• Don’t let shots and moments out stay their welcome. The perfectly constructed moment you created in your film CAN be trimmed right down in the trailer, don’t worry it doesn’t ruin your film. It will always be perfect in the film.
• Say something once, for example you may have two characters saying pretty much the same point in two different ways, cut one out you don’t need the other. Move on